Basic Concepts of SEO (Search Engine Optimization)

SEO or, Search Engine Optimization, and know-how do not need to be limited to the elite, the computer nerds, and the internet geniuses. Much like the futures trading secrets course, you can learn about SEO, figure it out for yourself, and implement it into your website strategy. SEO is even easier to understand than futures trading because you can learn about the basics, tips, and tricks of SEO by using the internet. Search Engine Optimization refers to the strategies you use to get your website a higher ranking in search engines like Google and Bing.

SEO or search engine optimization, is the process that search engines (Google, Bing, etc..) use to query all indexed websites for the most relevant content.

How do Search Engines Work?​

The initial basic truth you wish to grasp to determine SEO is that search engines like Google aren’t humans. Primary, search engines crawl the internet to examine what’s there. This task is carried out by a portion of a software program, known as a crawler or perhaps a spider (or Googlebot, as is the case with Google). Spiders follow links collected from one page to a new one and index everything they realize on their means. Having in mind how many pages are on the internet (over twenty billion), it’s not feasible for a spider to visit a website daily merely to examine if a fresh page has come out or if A pre-existing page has already been changed, generally, crawlers might not find yourself visiting your web site for a month or 2.

What you’ll have the capacity to do is to envision that a crawler sees out of your website. As mentioned above, crawlers aren’t humans and they don’t see photos, Flash movies, JavaScript, casings, or password-protected pages in addition to directories. You have to tell web crawlers by a robots.txt file which was read by the crawlers before fetching your site. So this the Search Engine works and regularly shows the latest updates all over the web.

Why is it important?​

It's important because this is how people/companies find you! If your site is not SEO-optimized then you have little hope of getting found. Not implementing SEO practices before/during/and in the future and wondering why your website is not getting hits is similar to continuing to order a pizza and wondering why it never shows up. You MUST think about SEO.

When is SEO important?​

You should be doing keyword research as one of the first things you do when you are starting your website. What keywords you choose can change (either for good or bad) the type of content that you create. However, when it comes to ANY website marketing plan this needs to be thought about before you start creating content. Because it can help you create content that will more likely (than if you didn't) be geared toward your target market.

The Basics of SEO​

When you enter a question in any search engine and strike ‘enter’ you get all of the internet results that contain that question expression. Users ordinarily tend to visit websites that visit with the highest of this list since they understand those to become a lot of based on the question. If you’ve ever questioned why these internet sites rank higher than the others then you should recognize that it’s because of a strong web marketing technique known as Search engine optimization (SEO).

By learning the basics and a few of the tricks to getting your Website a higher ranking you can make your website a higher commodity to read and view. The basics of SEO are fairly simple; however, it is doing those basics that are hard for some people.

Here are some SEO basics that will help you get started:​

• Keywords: Generate a list of keywords and phrases that you want to point to on different pages in your site and words you would like to rank for. Once you have the list of keywords you want to rank for, then you can use those words in the links you put on other sites.
• Links: Links are a very important part of SEO because search engines will use the links to jump from one site to another. If you have more links to your site then the search engine will be able to find you easier and you will get a higher rank. The links you put on other sites should include the keywords you are trying to rank for instead of words like “click here.”
• Content: Good content is critical for the success of your website and critical for good SEO. If you have good content more people will visit your site, if you have great content people will keep coming back to your site. Another good reason to have great content is so that other people will want to put links on your site.
• Avoid: Try to avoid putting links on sites with unrelated content, and avoid buying links from blogs or sites with unrelated content. Avoid Flash, Ajax, iFrames, and other things that make it difficult for search engines to find and understand content. Another thing to avoid is putting more than 100 links going out on any one page on your site.